Week 1 EOC : How to make it in America?

After watch an episode of how to make it America, I have understood couple of things in branding. Let’s talk about what did they do right and what did they do wrong. First of all, those two young men have spent all their money on skateboard decks and can’t even sell one because they can’t even find the skateboarder that represents those decks. (Brands today represent more than a product, service or brand identity (the name and logo, design and voice of the brand). A brand is synonymous with the business and the style behind the product or service, Page 27 from text book) 

Without the skateboarder represents his brand, nobody cares about those decks because they are just regular decks.Also, They shouldn't borrow money from a loan shark and didn't even have a plan to make those Jeans.  Then, what did they do right. They actually understand risks of business and they understand how to make it big which means they know what people’s need. They ordered a big roll of demines and trying to design some jeans by themselves to match the marketing needs.  People are looking for good stuff now days. You need to take your brand, quality and service really seriously to get your name out. (Branding is important because of its relationship and impact on the world we live in. Brands affect people’s lives simply because they are part of our daily choices and decisions. Page 32 from the textbook)