Spec –R tuning provides the best
customers service and skills. Every installation comes with a one year warranty
which means if there is something wrong with the parts that we installed. We
will fix it for free. Branding is a
marketing discipline and the basics of branding are common to all areas of
marketing: define your audience, know your market, differentiate yourself,
choose a route to market and then make your brand stand out. Brand building
starts with a clear set of rules – a brand must define its positioning (where
it sits in the market) and offer a clear proposition (how it presents itself) to
its audience. This is supported by brand values that form the backbone of the
character and behaviour of the brand. (ebook page 73)
There is no such a car shop like us in
town and all we do is take care of customers. We know you love your car and we
do too. We want to insure you the best and make every customers happy. Above
that, at Spec- R tuning, we have Mike White (three times import car ECU tuning
champion) and David Chen (four times import car mechanic champion) in our shop
to take good care of your car. Brands
start with a great idea that tells a good story. Everybody understands a story
– stories cross borders, and they connect generations, class and cultures.
Stories are created for their audience and this is what makes them powerful.
The story – or narrative – behind a brand is its backbone.(ebook page 75) Based
on this, we have the largest showroom and workshop compared to other shops.
That's the reason why we are the No.1 import car tuner in town.
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