Final Project: Passions

          For the brand new car shop Spec-R tuning is going to launch in Las Vegas area. The No.1 and the most important things is to get the words out. What makes our shop become the best in Las Vegas area and what can drag those die hard car nuts to our shop?As our lives become more complex and full of choice, branding is starting to change business by making the intangible, tangible. It offers more than a frill around a product or service – when people are passionate about particular brands there is an emotional connection that goes beyond the appreciation of the product or service. (Ebook page 73) Its the Passion. We need to show our customers our passion and we are the No.1 most professional import car tuning shop in our area. First of all, we need to have two or three show cars. Nissan GT-R is the one we have to get is because Nissan GT-R is the No.1 Performance car in the world. We need to make a beautiful GT-R to impress our customers and the most important thing is to show them what we can offer them. Top quality works and top customer service. On the other hand, no many people can afford Nissan GT-R if we can make our GT-R as a beautiful show car we can drag a lot of other brands car owners to our shop. Once a brand’s positioning is clear, it is then faced with the challenge of selecting the appropriate media to reach its audience and, most importantly, making that encounter memorable. A brand may succeed in getting your attention, but to be memorable it must ‘engage’ you. (Ebook page 106) This means we are qualified to tune a GT-R and of course we have no problem to tune your import cars. Once we get our words out, we will have a lot royal customers and they will never go to another shop for their cars. The main content of the chapter covers new consumer attitudes and the new approach of brands that want to engage in ‘dialogue’ with their audience. (Ebook page 94)