Final Project: Tagline

Based on every piece of information we have talked about, we decided to give our Spec - R tuning a tagline. There are couple of taglines we have in mind,

1. We do it all
2. We can do it
3. We treat you right
4. We love your car and you
5. Ultimate tuning solution

Advertisements with an excellent idea, good creative execution and tactical timing often worked. If all else failed, sheer repetition was always a tool that could be used to drive home the brand message. (Ebook page 178)

 We want our customers to understand our tagline once they have visited us once. From all those taglines I personally like No.1 and No.5.

No.1 basically tells people we can do whatever you want to do with your car, from interior to engine. We can do it, No matter what.

No.5 is a little bit complex which provides more information in this tagline. Who can call themselves as ultimate? Only BMW does. So we also used the keyword ultimate to make our customer feel like we are the No.1 most professional import car tuning shop in town. You come to us, you come to the right place. So we called it Ultimate tuning solution. You come to us, you come to the right place for your car and you will not go anywhere else for car tuning.

Like any branding medium, there are dozens of challenges confronting today’s advertisers: how to connect with the consumer, overly complex messages, a lack of brand narration or a disconnection between the product and the ad. (Ebook page 177)

Advertising can also overplay or distort immediate brand concerns, such as the desire for brands to have a closer connection and understanding with their audience. (Ebook page 177)


Based on the explanation, we have decided to go with the "Ultimate Tuning Solution" as the tagline for our Spec-R Tuning.