Final Project: Talents and Top Five

1. Best mechanic and ECU tuner in the U.S
3. Equipments are new and top quality in the market.
6. Best customers service
7. Clean working environment
8. We provide the best car tuning experience in Las Vegas area


The brand experience is created from a brand vision. The experience itself is everything your audience senses about your brand. Every resulting perception and insight will support or denigrate the brand. An experience may have a product or service behind it, but this is not essential – a brand experience can become a reality even though it may be based on a concept (the War on Terror, for example) and it will always result in an emotional response. (Ebook 163)

We have picked our top five talents from our spec-r tuning car shop. I believe if we can take advantage of those talents we got, we will definitely beat all of car tuning shop in Las Vegas area is because none of them can even provides two of those qualities above. A good mechanic is easy to find but a good ECU tuner is really hard to find. Lets just say not many people are good at mess around with engine. 

Not only that, we want to make our customers experience our shop as a brand. By providing them fine brand experience and create good customer relationship with them.  

Brands can also use promotion to set a brand experience and product expectation even before the product or service is launched. As spending power increases and choice blossoms, audiences now have an expectation that just about every purchasing opportunity should deliver some degree of delight. We want a high level of service and an ever-higher quality of product and this poses a challenge for the creators of the brand experience. (Ebook 163)