Thursday, September 5, 2013

Final Project: Statement of You Specialty

From the talent list we have provided, I'd like to narrow it down to a specific statement. We look at our shop as a brand by providing fine car tuning experience. Experience matters to every brand and just how the audience interacts with the brand must be consciously developed across every interaction. ( Ebook page 163).  

We take care everything you need for you car by giving you the experience of our brand. Those experiences come from the list we have talked about in the previous post. I call it "Final Destination" is because once you let us tune your car and you will never go to another shop for car tuning. This is the only goal that we are trying to archive is because our shop is not only a car tuning shop but a brand. We are trying to giving you the best experiences and make every of your penny worth it.  

Brands are now seeking to capture an experience that moves beyond triggering the five senses. Brand experts talk about capturing a ‘sixth sense’ or brand ‘spirit’, which establishes a deeper connection with the audience. The brand experience is extending into more unique and original ways of living the brand’.  

Our ultimate goal is to server you the best and build your relationship with our brand. This is the most important point is because nothing is stronger than people's words. “The experience, in any form, should remain simple in execution and uncomplicated in its message” 

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