Final Project: Primary "Product"

As a die-hard import car fans and I’ve been work on many cars in my garage. This is the right time to launch a new car shop under my name. “Spec –R import tuning” is going to the name for my shop. “Spec –R” can simply spec racing, which means we tune your car professionally and we are professional in car tuning. Brands are created for various reasons: it may be to capture a new audience, to reposition a company or existing brand, or to offer something new. Every product or service that operates in a competitive environment needs to be supported by branding and communication to explain to its audience why it exists or why it has changed. (Ebook page 45) We offer everything you want to and need to be done on your car that means bring your car to us and we will take care of everything you need for you.  We can do from oil change to engine modified in a professional way and no like many other shops they just try to get yours stuff done but not taken care of it. We try to bring back the way that people look at car mod shops and tuning service. We serve our customers with our heart and we want them to understand how much care we spend on their car is become the primary goal for our shop. Brands today represent more than a product, service or brand identity (the name and logo, design and voice of the brand). A brand is synonymous with the business and the style behind the product or service; it encompasses the people working for the company and a philosophy and spirit that sustains it.(Ebook page 27) Spec – R Tuning, we are here and trying to serve you in a professional way. At the heart of every brand is its audience. The consumer is no longer simply the person buying the product or service, but a broad spectrum of ‘stakeholders’ who include customers through to employees to external agencies and local communities. (Ebook page 27)